Gone are the days when you had to spend plenty of time reading huge chunks of text just to obtain a useful piece of information. But, now the industry has significantly evolved, and you will mostly come across the value-added visually appealing images in a content, helping you out during your research process.
You may have also come across Pinterest images that address a special message in an informative and innovative way. This is known as Pinterest marketing.
If you ever crave to skyrocket your audience and expect a massive flow of traffic in your business, then you should learn more about the best Pinterest growth service.
Do you know, a social media user’s concentration is up to 9 seconds and that’s where you would want to hook them up to increase engagement.
“A picture is worth a thousand words”
According to an observation by HubSpot, the response of incorporating images was 53% more than the content with plain text.
Let’s discuss the ways of using images and infographics in your social media channels.
1. Choose Free-Stock Photos
The Internet is filled with high-quality royalty-free images on sites like Pexels, Pixabay, Unsplash, and many more. You just need to choose the best ones that satisfy your needs and edit them to the core until they are good enough to be uploaded on social media. After selecting the appropriate images, edit them; crop, alignment, text adjustment, add text, and background are some of the key factors to notice.
Do you know that a good or bad typeface can make or break the mood of the reader? Make sure the font is easily readable by everyone, and readers don’t have to strain their eyes while reading the content, this may kill the experience of your audience. However, choosing the right combination of typography is more often a daunting task. A good font must be catchy enough to stop the scrolling and persuade the users to read the given text. Arial and Sans-Serif are some of the best fonts that ease down the reading process.
3. Add Meaningful Quotes
An inspirational or meaningful quote is more likely to get a response than an image full of texts. Quotes are considered as one of the exciting ways to interact with the audience and add a bit of humour in your context, which is necessary. Even a small quote of words would work, given that it is related to the interest of users.
4. Pay for Your Images
If you don’t have budget constraints, then one of the best ways to add high-resolution photos is to pay the price for the images you love. In this way, you will be able to create content fully according to your likes. Believe me, if you want to stand out from the rest, then investing in paid images on the internet can enrich your content with value. Some of the cool websites are Shutterstock.com and Adobe Stock.
5. Use Hashtags in Your Images
Reaching a wider audience has never been this easier when you are familiar with using the hashtags correctly. Hashtag simply loves attracting new followers and improves your engagement. However, you have to be subtle enough to target the relevant keywords or hashtags for your business. Usually, 5 to 10 hashtags work best, provided that they are trending.
That’s all! You may have seen the real importance of adding infographics content in your social media channels and how it can expand ways of communicating with a new audience. However, if you use infographics make sure that these images add value, are enriched with facts and data, and are not funky. Otherwise, many people tend to overlook such fluff, and you will lose all your efforts in a single go.