by What sites come to mind when you think of promoting your business on social media? You’ll probably consider social networking sites such as Facebook, Instagram, or Twitter.
But did you know that there are other social media platforms that are equally good when it comes to taking your business to the next level?
For instance, the video streaming platform Twitch is a worthy brand promotion channel. The good news is that you don’t need to spend time learning how the site works, as you can quickly gain organic followers with the help of a Twitch growth service.
However, not every social media platform is suitable for your business. Besides, you don’t want to spread yourself too thin trying to manage multiple channels on almost every social media platform.
To help you develop an effective social media strategy, this guide will narrow down the types of social media platforms available and how they work.
Table of Contents
1. Social Networking Sites
Social networking platforms help businesses connect with clients and other professionals in the industry. They’re also great for engaging with your customers, as they allow for sharing of thoughts and opinions.
You can also use these sites to reach and attract customers. Sites such as Facebook will also help you learn what people are saying about your business or products.
Examples
2. Live Video Streaming Networks
Live-streaming platforms are used to broadcast real-time videos to the public.
Live streams have become a popular way for businesses to interact live with their customers. Live streams are also perfect for brand awareness, and product reveals.
Besides, adding a live stream platform to your marketing strategy will help you stay relevant and keep up with your competitors.
Examples
- Twitch
- Facebook live
- YouTube live
- TikTok
- Instagram live
3. Online Discussion Forums
Online discussion sites spark a conversation and are also used to answer questions. Discussion forums also attract people with similar views and interests.
Businesses can further use such forums to share helpful information on their area of expertise. You can also find out what people are asking about your products or niche area by doing a little research. Further, answering questions can help drive traffic to your site.
Examples
- Reedit
- Quora
4. Image Sharing Networks
These are infographics, illustrations, and photos sharing sites.
Businesses use them to share unique images that create interest. Such platforms are very effective in encouraging users to share user-generated content. They are also an inspiration and engagement platform.
Besides, these platforms are great marketing opportunities for companies that can use the power of photos to attract customers.
Examples
5. Video Sharing Sites
Many businesses have embraced video marketing because videos drive more engagement than other forms of media.
Businesses can use video-sharing channels to build brand awareness. Video sharing platforms also provide multiple ways of engaging with your customers.
Examples
- YouTube
- Vimeo
- Instagram stories
- Facebook watch
6. Consumer Review Sites
Users use review platforms to rate different products and services.
Positive reviews can help build credibility and value for your business. Review sites like Yelp are perfect for running location-based campaigns.
Review platforms also provide an opportunity for you to solve any issues customers might have with your products.
Examples
- Yelp
- TripAdvisor
- Zomato
7. Blogging Networks
Blogging social sites are used for publishing blogs and articles.
Businesses use blogging and publishing networks for content marketing. Content marketing helps build loyal communities.
A blog can also become a customer engagement platform, and through quality content, businesses can also attract new readers who may end up becoming loyal customers.
Examples
- WordPress
- Medium
- Tumblr
- Blogger
In closing, social media platforms come in different types. If you’re stuck on which platform to use for brand awareness, engage your customers, or spark a conversation, now you know that there is a social media channel that will get the work done.
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